GoogleNet

Google may be building an alternate Internet system. The linked article discusses this "GoogleNet" and the possibility of a GoogleCube. Google is motivated to collect data about you because it allows the company to target advertising better.

As discussed in a recent article from the Associated Press, Google is not the only one who wants your personal data:

Google is fighting the Justice Department’s subpoena in a federal court battle that’s focusing more attention on the risks of personal information held by Internet companies being turned over to outside sources, including the government.